IN SMALL LETTERS IT SAID '' ALL YOU SEE IS '' AND YOU KNOW IN BLOCK SILVER LETTERS THAT SAID '' CRIME IN THE CITY ''

Under the Sign


' Under the Sign' is an independent typographic research project conducted by Scott Joseph.


Comprising the fundamental aspects of typography as its basis, i.e. the art of composing and arranging language into legible display, ' Under the Sign' uses street photography and object collection refracted from urban life as a form of transmutational system whereby the role of image and language becomes inverted, i.e. from the documentarian to the directed. ' Under the Sign' also uses historical scholarship and reference from mass/social media and online/open source culture; electronic, garage, drum and bass and hip-hop music genres; as well as marginal forms of writing relating to technology, sociology and poetry as a way to investigate editorial and semiotic formats in an iterative methodology.


In addition, ' Under the Sign' invokes a dialogic tendency towards the almost obsolete nature of visual communication in an age of formula and institutional co-opting of 'design' based processes to other role pooling determinations.


The projects initial form will be presented via various 'online pages' in numeric chronology, resulting in an archived digital publication of polyvalent inter-textual and visual experiment.


Previous versions and extracts of ' Under the Sign' have been presented in print, installation and film (under other titles) at/in: Marres, Centre for Contemporary Culture, Maastricht, NL (2013); Goethe Institute, Amsterdam, NL (2014); Pakt, Amsterdam, NL (2015); 27th Brno Biennale, Brno, CZ (2016); Rogaland Kunstsenter, Stavanger, NO (2017); IDEA magazine, Tokyo, JP (2017) and AIGA magazine, NYC, US (2018).


N.B. The synopsis and mentality of ' Under the Sign' is not fixed and finite and is open to re-description depending on its conditions and material resourcing—in line to other external commissioned contexts and pedagogical frameworks. Likewise, the contents and index section of ' Under the Sign' will expand as material is made available.


' Under the Sign' is supported in 2019 in the Netherlands by the Stimuleringsfonds through its Grant Programme for Design.


Contents


No.1: It's Not What You've Got, It's What You Do With What You Have


No.2: As Serious As You Can Get


Index


1. Blawan, What You Do With What You Got — R & S Records, 2011


2. Blackstar, Respiration — Rawkus, 2004