Scott Joseph

+44 7709772483

Selected Work

Printed Matter:

The Beginning of Forms
Companion Planting
Times Maker
Skeleton Argument
The Tone Is Theirs
Mark & Measure


Language Without Place
For As Far As I Can See
Alphabetical Pareidolia
Mute Written Orchestration


Found When Out I
Found When Out II
Combination Prints
Spirit Level
Display Unit


Speech Flies Away, Written Words Remain
Like A Tongue That Tried To Speak
A-Z Directions
Notes On A White Painting


Yet to be filed

My practice as a designer takes an enduring relationship with typographic led processes as a basis to explore how a message operates. Predominant is to question the role of all forms of communication, and how translation processes (through both visual and semantic based material) become evident via myriad types of technologic and ethnographic representation.

A central aspect within my work concerns the muted purpose of printed and digital surfaces, and their function to condition how image and language is first constructed, and then reproduced.

These fundamental elements outline a broader engagement in human behaviour within built environments, and how together they elicit a relationship between what is cognate and visible or realised, resultantly hinting towards renewed types of meaning both in and through the form of content based objects.

I graduated from the graphic design department of the Gerrit Rietveld Academie in 2009, and have exhibited print based work at London's Tate Modern (Offprint, 2015), and have been included in New York's Museum of Modern Art Library (2012) and Amsterdam's Stedelijk Museum Archive (2012), as well as part of the 25th and 27th editions of the Brno Biennale, Czech Republic (2012, 2016).

In 2017 I kept a visual and inter-textual based column in IDEA magazine, Tokyo, Japan, and was a resident at Rogaland Kunstsenter, Stavanger, Norway.

I have taught graphic design at University for the Creative Arts, UK (2014); University of East London, UK (2015); ArtEZ Institute of the Arts, Arnhem, NL (2016), and Arts University Bournemouth, UK (2017), in various capacities as: lecturer, associate lecturer, and visiting and guest tutor.

Professional Activities


'Alphabetical Pareidolia'
AIGA Eye on Design No.2 (Print Issue)
New York, US, 2018


Petshop Doorbell
I.C.W. Felicia von Zweigbergk
Amsterdam, NL, July, 2018

The Beginning of Forms
Published by Rogaland Kunstsenter
Stavanger, Norway, July, 2018

Geraldo Dos Santos
I.C.W. Geraldo Dos Santos
Amsterdam, NL, April, 2018

So Far So Real
I.C.W. Radna Rumping
Amsterdam, NL, September, 2017

Rogaland Kunstsenter
Stavanger, NO, July, 2017

Times Maker
Hit Gallery
Geneva, CH, June, 2017

Companion Planting
Goldsmiths, UOL Allotment
London, UK, June, 2017

Language Without Place
IDEA Magazine, Issues No. 376–379
Tokyo, JP, January, April, July, October, 2017

Skeleton Argument
Wellcome Collection
London, UK, 2016

27th Brno Biennale
Brno, CZ, 2016


Things We Didn't Have Before
Pump House Gallery, Battersea Park
London, UK, 2015

Under The Sign
Platform for Contemporary Art
Amsterdam, NL, 2014

Goethe Institute
Amsterdam, NL, 2014

No Is The Only Word In A-Z
Perdu Foundation
Amsterdam, NL, 2012

Mute Written Orchestration
Marres, Centre for Contemporary Culture
Maastricht, NL, 2012

X Marks The Bokship
London, UK, 2012

San Serriffe
Amsterdam, NL, 2011

The Object Lag
Nieuwe Vide
Haarlem, NL, 2010

GRA Magazine
Gerrit Rietveld Academie
Amsterdam, NL, 2009

(c) 2008—2018

Alphabetical Pareidolia

Pareidolia is a psychological phenomena in which an individual sees something in a stimulus that is otherwise vague or not even present. Most common examples include seeing animals and faces in clouds and hearing hidden messages on records when played in reverse.

The process of an alphabetical form of the phenomena owes its provenance to a process of observing and documenting figures of the alphabet which appear in the cracks of paving slabs and flag stones, as well as in relief shadows of tectonic architectural forms.

Documentation takes place in both populated central and also the deserted outskirts of a city and its wider built environment.

Through photographic documentation and categorisation as an alphabet, implied is a sleuth like process in which the role of language and image becomes bifurcated and dissolved, imbuing a wider investigation into how anachronistic units of the alphabet (letters) appear as an aid in which to write with.

Platform for Contemporary Art
Amsterdam, NL
13 September – 12 October, 2014

AIGA Eye on Design
Issue 02
New York, US
July, 2018

Interview with design writer Madeleine Morley.

See also: Language Without Place