Pareidolia is a psychological phenomena in which an individual sees something in a stimulus that is otherwise vague or not even present. Most common examples include seeing animals and faces in clouds and hearing hidden messages on records when played in reverse.
The process of an alphabetical form of the phenomena owes its provenance to a process of observing and documenting figures of the alphabet which appear in the cracks of paving slabs and flag stones, as well as in relief shadows of tectonic architectural forms.
Documentation take places in both populated central and also the deserted outskirts of a city and its wider built environment.
Through photographic documentation and categorisation as an alphabet, implied is a sleuth like process in which the role of language and image becomes bifurcated and dissolved, imbuing a wider investigation into how anachronistic units of the alphabet (letters) appear as an aid in which to write with.
Platform for Contemporary Art
13 September – 12 October, 2014